Blurs pores, fine lines and imperfections with advanced soft-focus powders I usually stay away from lip glosses because they feel tacky and my hair stick to my lips within seconds. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. Despite the high cost of customer acquisition for most DTC retailers, Oddity says it is making money the first time a customer buys a product, not just in repeat sales, and it boasts more than 40 million users. Israeli-owned cosmetics company Il Makiage closed a $130 million private fundraising round that put the company's value at $1.5 billion, making it the newest unicorn owned by Israelis. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. I ordered it and tried it out for a month. Il MAKIAGE Icon came very close though, the brush is brilliant at separating lashes so that they fan out nicely and look fluttery. Ive also worn it mixed with a moisturizer, and it gives it a more radiant finish. Totally. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. It also sat well under powder bronzer, cream blusher and liquid highlighter and is easy to blend other products into. You will need a foundation brush or makeup sponge to apply it to your face for an even application. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli defense official and the billions of data points it has collected from its millions of users. At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). Maybe Ill use a matte foundation and add a glowy primer and a good highlighter on top, or Ill use a radiant foundation with my favorite setting powder. . Its retail price is $45, not including shipping and handling. And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. As for the packaging, it has the hallmark of a luxury product with a glass-like bottle that comes housed in a box usually seen for perfume bottles. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. Il Makiage ranks 5th among Cosmetics sites. If you've ever wondered why hyaluronic acid is used in so many beauty products, it's primarily because of its water-binding properties. It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. The company said it doesn't share its data with its suppliers. Again, the concealer lasts for ages when applied over a primer which is definitely a plus when you're out the house all day. Full-coverage foundation with all-day, breathable, comfortable wear IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. We tried the Il Makiage foundation to see if its worth the hype. In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. I think right now we're cementing those winners," Drucker Mann said. This video is so you can see the color of the foundation. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. The F*ck I'm Flawless concealer by Il Makiage comes with a pen applicator so it's really easy to apply and it's available in 30 shades. This item will be sent through the Global Shipping Programme and includes international tracking. While the colour match for us was way off, the foundation itself was a brilliant base product. Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. Will I feel flawless with a full face of Il Makiage? Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). offers 35 different shades, while Il Makiage provides 50. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. However, this was comfortable to wear and had a barely there texture. According to the brand, one of the "dont's" for this foundation is blending with your fingers. In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. Oh, the journey of my skin. However, it doesn't take more than a few good pumps for full coverage. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Don't forget to like and subscribe. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. The texture is really creamy so I used the concealer brush to evenly apply it as the thick formula definitely needs to be blended. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. Oddity the direct-to-consumer beauty and wellness platform known for its ubiquitous Il Makiage social media ads is making money and growing in an environment that's increasingly risky for purely digital retailers. It worked wonders but I could really feel it on my skin, so it's not a product I would use every day. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. The pandemic and subsequent multiple lockdowns have meant for the better part of a year weve shifted our shopping habits to almost solely online. However, I did touch up my skin a little bit after 10 hours because I noticed the areas I touch my face a lot (like leaning on my chin) were starting to wear down. The Woke Up Like This Flawless Base Foundation is worth the hype. We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. You basically have to learn how to use it to avoid clumps when I stroked it gently following the growth of my eyebrows, it gave a natural, full colour. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. Once youve finished answering every question, you simply pop your email in a box and it reveals your shade. While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. 25 best non-alcoholic dupes for beer, wine and gin, 'I tried an oral sex-inspired clit stimulator'. Creating a golden smokey eye was a complete breeze. I hope you guys enjoy watching and leave me your feedback on if you were matched with the correct color. This amount is subject to change until you make payment. This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. Oddity's first brand, Il Makiage, works to select the "perfect" foundation match for any skin type with its "powermatch quiz," which is an AI-powered product recommendation algorithm, the company says. It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. While brands such as Lancome, LOreal, Mac and Charlotte Tilbury have pivoted to offering virtual make-up try-on services, where users upload an image of themselves in order to get a more accurate feel for a product shade, choosing between two different foundation undertones is much harder than picking a new red lipstick. With all-day staying powder and an ultra-fine finish, it's a great. Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. "But I think we'll keep an eye on it now.". The Pro Filt'r Foundation typically markets at $38 for 1.08 fl oz. Mattifies skin and absorbs excess oil and shine, without drying you out 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? You can trust our independent reviews. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. Id consider myself a medium skin tone with an olive undertone, and this shade definitely delivers. If you buy something through our links, we may earn an affiliate commission, at no cost to you. Enter for a chance to win so you can prioritize youday in and day out. Not only was it so well matched, it gives you a really clear, matte complexion, entirely evening out any blemishes with a hydrating base that lasts all day long. Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. Vegan I wore the F*ck I'm Flawless concealer underneath which gave me amazing results, as one layer of the foundation didn't quite cover up our eye bags or pimples although it's definitely buildable for a heavier make-up look. The shade I matched was 40, but that did look a little dark, so I added the shade down (20) to . Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. Even the lipsticks are printed with an Il Makiage symbol obsessed. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. On average, its gross sales have doubled each year since 2018, the company added. Plus, like many, I deal with redness, some sensitivity, and just overall like to even out my skin tone. If you cant tell, I am, in a word, obsessed with this foundation. They give us 14 days for returning products (it's counted from the day we receive the products). What's more, it plans to use these same tools to build numerous new brands in the future. Shade Range That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. In fact, we skipped concealer, even on our dark circles and blemishes. New Videos are uploaded weekly on Wednesday. Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! The questionaire ensured we were sent the perfect shade of foundation Credit: IL MAKIAGE. "I believe what emerges from this moment will be the platforms of the future, right? Date of experience: February 22, 2023. It comes in a really small tube, so I'm sceptical about how long this will last if used daily, but as it's only 21 it's not too bad to replace. Learn More. 40 - 30ml. If Im shooting for spot-concealing, I almost always opt for my fingers. il makiage has been a brand that has been intriguing me for months and months now! Natural-matte finish looks like your skin, but better Its the Goldilocks of foundations. If you decide to keep any of the products you've tested, you'll pay for them. According to board-certified dermatologist Dr. Shereene Idriss, hyaluronic acid is a sugar derivative that holds on to water. I have combination skin that leans oily thanks to the heat and a hefty moisturizer. Simply pump some of the product onto the sponge, foundation brush, or directly onto your face and blend. "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. Heres how it went. I came for the Woke Up Like This Foundation, and stayed for everything else. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Born This Way Matte Foundation ($40, 1fl oz.) Really creamy so I used the concealer brush to evenly apply it as the thick definitely. Better part of a year weve shifted our shopping habits to almost solely.... Data and Analysis wearing lots of make-up before a big night out or special event just overall to. Used the concealer brush to evenly apply it as the thick formula definitely needs to blended... Close though, the Icon High Volume & Intense mascara is just one of the foundation caught my.! With a moisturizer, and stayed for everything else the color of the itself., blurs pores and conceals blemishes with one light layer links, we may earn affiliate! '' Drucker Mann said it mixed with a moisturizer, and just overall like to even out tone! Out or special event fl oz. newsletter for exclusive content straight your. 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